Car Dealerships
A car is one of the largest purchases most people make, and the follow-up is almost always an automated email that reads like it came from a database. Handwritten post is a natural fit for this market precisely because the transaction is personal and high value. It reaches the customer who stopped opening your emails months ago, and it arrives at the moments where timing decides whether they come back to you or go elsewhere. That applies to the sale itself and to everything that follows it. Below are the campaigns our dealership clients run across sales and aftersales.
Enquiry to Collection
The Sale
The gap between a test drive and a decision is where most dealerships lose the customer to somebody quicker or more memorable. A handwritten note in that gap costs almost nothing and separates you from every other dealer chasing the same buyer. These are the sales moments worth writing for.
- Test-drive thank-yous
- Sales enquiry follow-up
- New vehicle collection notes
- Used vehicle purchase thank-yous
- VIP launch invitations
- New-model previews
Keeping the Customer
Aftersales and Retention
The real value in a dealership customer is in the second and third car, not the first. Handwritten mail keeps you present through the years between purchases, and it lands at the timing moments that actually convert. It is also the right register for putting something right when a service visit has gone badly.
- End-of-finance campaigns
- Upgrade and part-exchange invitations
- Service and MOT reminders
- Purchase anniversary letters
- Referral requests
- Lapsed-customer re-engagement
- Dealer principal notes
- Service-recovery letters
- Vehicles-in-demand outreach
Ready to see one for yourself?
The fastest way to judge handwritten mail is to receive a piece of it. Request a free sample and we will write one by hand, address the envelope, and post it to you. There is no charge, no obligation and nobody will chase you afterwards. When it arrives, ask yourself whether it would have got your attention if it had come from a dealership you bought your car from. If the answer is yes, we can have your first campaign written and posted within a fortnight.
