Charities
Supporters do not stop giving because they stopped caring, they stop because nobody made them feel it mattered. Printed appeals and automated emails are cheap to send and easy to ignore, and donors can tell the difference immediately. A handwritten letter says a real person at the charity thought about this individual supporter, which is exactly the feeling that drives the next gift. It works across the whole supporter journey, from a first donation through to a legacy conversation. Below are the campaigns our charity clients run most often, and the ones that reliably earn replies rather than just opens.
Reaching Supporters
Appeals and Reconnection
Getting attention for an appeal has never been harder, and getting it back once a supporter has drifted is harder still. Handwritten post cuts through because it does not look like the fundraising material people have trained themselves to bin. These campaigns are aimed at bringing supporters in and bringing lapsed ones back.
- First-donation welcomes
- Lapsed-donor re-engagement
- Legacy-giving introductions
- Campaign milestone updates
- Supporter event invitations
- Beneficiary stories
Retention and Appreciation
Thanking Properly
Retention is where handwritten mail earns its keep for charities. A thank-you that clearly took someone time changes how a donor feels about the organisation, and that feeling is what determines whether they give again. These are the moments worth marking by hand rather than by template.
- Major donor thank-yous
- Medium-value donor appreciation
- Regular-giver milestones
- Donation anniversaries
- Volunteer appreciation
- Corporate sponsor thank-yous
- Event participant thank-yous
- Founder, chief executive and trustee letters
- Year-end appreciation
Ready to see one for yourself?
The fastest way to judge handwritten mail is to receive a piece of it. Request a free sample and we will write one by hand, address the envelope, and post it to you. There is no charge, no obligation and nobody will chase you afterwards. When it arrives, ask yourself whether it would have got your attention if it had come from a charity you already support. If the answer is yes, we can have your first campaign written and posted within a fortnight.
