E-commerce
Acquisition costs keep climbing and the inbox is the most crowded place you can compete. The package, on the other hand, is a channel you already own and almost nobody uses properly. A handwritten note inside the box costs a fraction of a paid click and lands at the exact moment a customer is most receptive to you. Done well, it moves repeat purchase rates and generates the kind of unprompted social posts no ad budget can buy. Below are the campaigns our e-commerce clients run, including notes that trigger automatically from the store.
Order Inserts
Inside the Box
The moment a customer opens your package is the highest-attention moment you will ever get with them. A printed insert gets thrown away with the packaging, but a handwritten note gets kept. These are the order moments most worth writing for.
- Founder notes in first orders
- High-value purchase thank-yous
- Repeat-customer inserts
- Subscription welcomes
- Milestone-order notes
- VIP appreciation
- Seasonal appreciation
- Surprise and delight campaigns
Triggered and Standalone Mail
Posted Separately
Not every message belongs in the box. Review requests, referral asks and win-back campaigns work better as post that arrives on its own, because they are not competing with the excitement of a new order. We can trigger these automatically from your store on conditions you choose, so the whole programme runs without anyone touching it.
- Review requests
- Referral requests
- Lapsed-customer win-back
- Product launch invitations
- Fulfilment apology notes
- Replacement-order messages
- Notes triggered by order value, product or customer status
Ready to see one for yourself?
The fastest way to judge handwritten mail is to receive a piece of it. Request a free sample and we will write one by hand, address the envelope, and post it to you. There is no charge, no obligation and nobody will chase you afterwards. When it arrives, ask yourself whether it would have got your attention if it had come from a brand you had just ordered from. If the answer is yes, we can have your first campaign written and posted within a fortnight.
