Estate Agents
Every agent in your patch is sending the same emails and dropping the same printed leaflets, and homeowners have long since learned to ignore both. A handwritten envelope is different, because it looks like it came from a person rather than a marketing budget. It gets picked up off the mat, opened, and read properly before any decision is made about it. That matters most in the moments where instructions are actually won, which is why our estate agency clients concentrate on valuation approaches, just-sold timing and landlord outreach. Below are the campaigns that consistently earn responses in this market.
Prospecting Campaigns
Winning the Instruction
The instruction is usually won before the vendor has spoken to a single agent. Getting your name in front of them at the right moment, in a format they cannot ignore, is the whole game. These are the approaches our agency clients use to reach homeowners in a target postcode before the competition does.
- We have recently valued a property in your area
- We have just sold nearby
- Would you like a free valuation?
- We have buyers looking in your postcode
- Thinking of moving?
- Withdrawn or expired listing follow-up
- Probate or inherited property outreach
- Downsizing campaigns
Growing the Relationship
Landlords, Follow-Ups and Referrals
Winning the instruction is only half of it. The agents who grow fastest are the ones who keep writing after the board goes up, because a completed sale is the start of a referral network rather than the end of a job. These campaigns cover lettings acquisition, post-valuation follow-up and the long tail of goodwill that turns past clients into new instructions.
- Landlord acquisition
- Free lettings appraisal
- New branch or agent introductions
- Post-valuation follow-up
- Instruction thank-you notes
- Completion and referral requests
- Purchase anniversary campaigns
Ready to see one for yourself?
The fastest way to judge handwritten mail is to receive a piece of it. Request a free sample and we will write one by hand, address the envelope, and post it to you. There is no charge, no obligation and nobody will chase you afterwards. When it arrives, ask yourself whether it would have got your attention if it had come from a local estate agent. If the answer is yes, we can have your first campaign written and posted within a fortnight.
